avinash201199/founders-kit
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A curated collection of essential resources, tools, and playbooks to help founders build, launch, and scale startups successfully.
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README.md
OriginalFounders Kit ⚙️
A curated collection of essential resources, tools, and playbooks to help founders build, launch, and scale startups successfully.
About
Building a startup is hard. Finding the right tools shouldn't be.
This repository is a curated directory of essential resources for every stage of your startup journey -> from ideation to scaling. Whether you're a first-time founder or a serial entrepreneur, you'll find tools for product development, marketing, fundraising, team management, and everything in between.
StartupsMap
StartupsMap is an interactive platform to discover and explore startups across cities and locations.
Founders: List your startup on StartupsMap and get discovered by the growing startup community.
Who Is This For?
- Founders & Co-founders - Building your startup from scratch
- Product Managers - Developing and launching products
- Developers - Building MVPs and technical infrastructure
- Marketers - Growing and scaling user acquisition
- Designers - Creating beautiful user experiences
- Anyone interested in the startup ecosystem
What's Inside?
This collection includes:
- Learning Resources - Books, courses, essays, and videos from industry leaders
- Tools & Software - SaaS products, development tools, and automation platforms
- Funding Resources - Guides, angel directories, and pitch deck examples
- Communities - Online forums and networks to connect with other founders
- Design Assets - UI kits, icon libraries, and stock resources
- Analytics & Data - Tools to measure and optimize your metrics
- Startup Programs - Credits and deals from major platforms (AWS, Google Cloud, etc.)
- Marketing Channels - Places to launch and promote your product
Quick Start
- Browse by Category - Use the table of contents below to jump to specific sections
- Search - Press
Ctrl+F(orCmd+Fon Mac) to find specific tools - Bookmark - Star this repo to keep it handy
- Contribute - Found something useful? Add it via pull request!
- Submit Your Product - Add your startup to Product Directory using Product Submission Guide
📋 Table of Contents
- Product Directory
- Product Submission Guide
- Learning & Knowledge
- Courses & Videos
- Podcasts
- Inspiration & Discovery
- Company Building
- Customer Development
- Incubators & Accelerators
- Communities
- Fundraising
- Website & Hosting
- Design Tools
- Stock Resources
- AI Tools
- Content & SEO
- Automation & Backend
- Payments
- Documentation
- Email & Newsletters
- CRM & Support
- Analytics & Data
- Marketing Tools
- User Feedback
- User Engagement
- Media & Video
- Team Management
- No-Code Tools
- Affiliates & Referrals
- Monitoring & Logging
- Miscellaneous Tools
- Startup Programs & Credits
- Places to Share & Promote
- Key Articles & Essays
- Additional Learning Resources
Learning & Knowledge
Essential Reading
- Paul Graham's Essays
- Sam Altman's Blog
- Founder Resources
- Startup Handbook
- The Founder Library - NFX
- Startup Notes
Books
Foundational Startup Books
- The Four Steps to the Epiphany - Steve Blank)
- The Startup Owner's Manual - Steve Blank)
- Running Lean - Ash Maurya
- The Lean Startup - Eric Ries
- Zero to One - Peter Thiel
- The Hard Thing About Hard Things - Ben Horowitz
- Founders At Work - Jessica Livingston
Product & Growth
- Hooked: How to Build Habit-Forming Products
- Inspired: How to Create Tech Products Customers Love - Marty Cagan
- Empowered: Ordinary People, Extraordinary Products - Marty Cagan
- Traction: A Startup Guide to Getting Customers
- The Cold Start Problem
Business & Strategy
Fundraising & Investment
Personal Development
- Atomic Habits - James Clear
- Thinking, Fast and Slow - Daniel Kahneman
- The 7 Habits of Highly Effective People - Stephen Covey
- First Things First - Stephen Covey
Specialized Topics
- The Mom Test - Rob Fitzpatrick
- Disciplined Entrepreneurship: 24 Steps to a Successful Startup - Bill Aulet
- Mochary Method Curriculum - Matt Mochary
- Think Like a Founder
- Think Like a CTO
Business Excellence
- The Balanced Scorecard: Translating Strategy into Action
- Good to Great - Jim Collins
- The Innovator's Solution
- Built to Last
- Tribes: We Need You to Lead Us
- Rise of the Revenue Marketer
- Change the Culture, Change the Game
Additional Resources
Courses & Videos
Online Courses
- How to Start a Startup
- The Lean Launchpad - Steve Blank (Udacity)
- Startup Engineering (Coursera)
- Developing Innovative Ideas for New Companies (Coursera)
Video Resources
Must-Watch Videos
- Steve Jobs' Vision of the World
- Authors@Google: Eric Ries "The Lean Startup"
- Marc Andreessen & Dave McClure: The Future of Startups
- Foundation 37 // David Byttow
- PandoMonthly: Fireside Chat With Airbnb CEO Brian Chesky
- Startup Grind Feat Scott Heiferman
- Vinod Khosla at Startup Grind Silicon Valley
- UX Design & Marketing Tactics - Shopify
- Managing Growth & Delivering Magic
Podcasts
- Acquired
- A16z
- Masters of Scale
- Inside Intercom
- This is Product Management
- Mulheres de Produto
- Storicast
- Product Gurus
- Movimento UX
Inspiration & Discovery
Product Discovery
Design Inspiration
Company Building
Naming
Co-founders
Growth Resources
- How to Check if ChatGPT Mentions Your Brand — SearchD - A manual workflow for selecting buyer questions and recording brand mentions, competitors, cited sources, and session conditions.
Hiring Resources
Customer Development
Customer Discovery
Product-Market Fit
Incubators & Accelerators
Communities
Online Communities
Places to Post Your Startup
Fundraising
Guides & Resources
- A Guide to Seed Fundraising - Y Combinator
- Investopedia Article
- How to Raise Money
- Venture Deals
- How Startup Funding Works - Paul Graham
- IPOs and Beyond - a16z
- Options vs Cash - Dan Luu
- How To Invest In Startups - Sam Altman
Angel Directories
Pitch Decks
Website & Hosting
Website Builders
Static Generators
Domains & Hosting
Lead Generation
Memberships
Design Tools
Prototypes & Wireframes
- Sketch
- Figma
- Adobe XD
- Flinto
- Invision
- Marvel
- Proto
- Axure
- Mockflow
- Whimsical
- Overflow
- Origami
- Balsamiq
- Flowmapp
- Gloomaps
- Moqups
- FigJam
Logo & Branding
Graphics & Visual Content
- Canva
- Pablo by Buffer
- Designbold
- Pixteller
- Stencil
- Snappa
- RemoveBg
- EzGIF
- BannerSnack
- Screely
- BudgetPixel Design Templates
UI Libraries
Data Visualization
Presentations
Design Resources
Stock Resources
Image Stocks
Icon Stocks
Illustrations & Animations
AI Tools
Content & SEO
Content Management
SEO Tools
Forms
Automation & Backend
Automation
Backend Services
Payments
Documentation
Email & Newsletters
Email Services
Newsletter Platforms
Email Design
Blogging
CRM & Support
Analytics & Data
Product Analytics
Behavior Analytics
Business Analytics
Data Infrastructure
Data Visualization
Marketing Tools
Social Media
Marketing Automation
User Feedback
User Engagement
- Braze
- Adjust
- Moengage
- Iterable
- OneSignal
- Customer.io
- InMoment
- Optinmonster
- PopupSmart
- Landbot
- Discourse
- Twilio
- Phaxio
Attribution
Media & Video
Team Management
Project Management
No-Code Tools
Affiliates & Referrals
- Idevaffiliate
- Impact
- Partnerstack
- Power CM Partners - Software partner network for tracked campaigns and commissions on attributed verified sales
- Friendbuy
Monitoring & Logging
Miscellaneous Tools
- Wisestamp
- Uploadcare
- Brightback
- Navattic
- Teachable
- Linktree
- Znaplink
- Gumroad
- Sellfy
- Bitly
- Survey Monkey
Market Research
MVP Tools
Startup Programs & Credits
Cloud Computing
- AWS Activate
- Google Cloud for Startups
- Microsoft for Startups
- Hatch by DigitalOcean
- Startup with IBM
- Oracle for Startups
- Create@Alibaba Cloud
- Clever Bootstrap Program
- Heroku for Startups
- Scaleway Startup Program
Cloud Database
Analytics
Business Suites
Customer Engagement
- Intercom Early Stage Program
- GoSquared Early Stage Plan
- Zendesk for Startups
- Help Scout for Startups
- Drift for Early Stage Startups
- Crisp Startup Program
Marketing & Sales
Email Delivery
Cloud Telephony
- Knowlarity for Startups
- Twilio Startups Program
- MyOperator Startup Program [INDIA]
- Exotel for Startups [INDIA]
- MSG91 for Startups [INDIA]
- Dialpad for Startups
Payments
Bug Tracking
Video
Hardware
Advertising
Miscellaneous Programs
Places to Share & Promote
News & Discussion
- Hacker News
- Lobsters
- Twitter (X)
- Slashdot
- Raddle
- Designer News
- DataTau
- devRant
- Sidebar
- Changelog
- UX Design Weekly
- CSS Weekly
Product Pages
- Product Hunt
- SaaSHub
- AngelList
- AlternativeTo
- Indie Hackers
- Evernote Design
- Page Collective
- Admire the Web
- Gaëtan Pautler's Blog
- Fuse
- Hoverstat.es
- read.cv
- Alternative.me
Blog & Article Platforms
- Medium
- DEV Community
- DZone
- Scotch.io
- Hashnode
- DOU.ua
- Muck Rack
- TechHype
- Towards Data Science
- Python LibHunt
- CodeMentor Community
- KDnuggets
- Morioh
- Hacker Noon
- Blogger
- Hackr.io
- JavaScript Kicks
- Smashing Magazine
- freeCodeCamp Forum
- CodeProject
- DevDojo
Niche Platforms
News Blogs (Write For)
- DailyJS
- ITNext
- A List Apart
- The Next Web
- Developer Tech
- Hakin9
- DataCamp Community
- EchoJS
- CSS-Tricks
- daily.dev Blog
Q&A Platforms
Forums
RSS Aggregators
Chat Communities
Video
Awesome Lists
Startup Directories
- BetaList
- StartupTabs
- Crunchbase
- GeekWire Submit Startup
- F6S
- KillerStartups
- Startup Buffer
- AllStartups.info
- BetaPage
- Index.co
- Gust
- Startup Project
- Springwise
- Launch Lister
- Vator.tv
- NextBigWhat
- SnapMunk
- MicroStartups
- Nibletz
- Startup Stash
- AllTopStartups
- Startup Dope
- TechPluto
- The Startup Pitch
- SideProjectors
- Launching Next
- Startup Ranking
- AwesomeIndie
- StarTap — Free directory where makers list websites and visitors support projects through a star-clicking game.
Relevant Subreddits
- r/coding
- r/computerscience
- r/compsci
- r/technology
- r/algorithms
- r/javascript
- r/learnjavascript
- r/reactjs
- r/programming
- r/learnprogramming
- r/webdev
- r/datascience
- r/Python
- r/pythontips
- r/ArtificialInteligence
- r/learnmachinelearning
- r/MachinesLearn
- r/MLQuestions
- r/tensorflow
- r/pythoncoding
- r/alphaandbetausers
- r/IMadeThis
- r/InternetIsBeautiful
- r/SideProject
- r/indiehackers
Key Articles & Essays
Paul Graham's Essays
- Paul Graham's Articles
- How to Get Startup Ideas
- Do Things That Don't Scale
- 18 Mistakes That Kill Startups
- How to Raise Money
- Maker's Schedule, Manager's Schedule
Sam Altman
Product
- Retention is King
- How This Founder Turned Slow Burn Rate into a Big Exit
- The Illusion of Product/Market Fit for SaaS Companies
- 12 Things About Product-Market Fit - a16z
Growth & Marketing
- Managing Growth & Delivering Magic
- "No Marketing" Isn't as Impressive as You Think
- Growth is Optional
- How to Solve the Cold-Start Problem for Social Products
- The Complete Guide to Product Qualified Leads
- Finding Sales Triggers - DigitalOcean
Hiring
Mental Health
Miscellaneous
🤝 Contributing
We welcome contributions from the community! Here's how you can help:
- Add a Resource - Found a useful tool or article? Submit a pull request!
- Fix Broken Links - Help us keep the list up to date
- Improve Descriptions - Make resources easier to understand
- Suggest Categories - Help us organize better
Contribution Guidelines
- Ensure the resource is relevant to startups and founders
- Provide a working link
- Add a brief description if needed
- Place it in the appropriate category
- Check for duplicates before submitting
Sponsorship
If you find this repository valuable and want to support its growth:
- Sponsor this project to help maintain and expand the collection
- Partner with us to feature high quality tools for founders
- Reach out for collaborations and ecosystem partnerships
For sponsorship or partnership inquiries, connect via X:
Avinash Singh
📜 License
This project is licensed under the MIT License - see the LICENSE file for details.
Acknowledgments
This repository is maintained by Avinash Singh Special thanks to all contributors who have helped curate and maintain this collection.
💬 Community & Support
- Star this repo to show your support
- Share it with fellow founders and entrepreneurs
- Follow for updates as we add new resources
- Join the discussion in Issues
Made with ❤️ by Avinash Singh
Last Updated: February 2026
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