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LLazyEmail/awesome-email-marketing has 80 GitHub stars and 66 forks. GitHot measured +1 stars in 24 hours and +1 in 7 days. Last checked 2026-11-14 12:13 UTC. Last push 2026-11-03.

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About

✉️ An awesome list of resources for email marketing.

Learning

README.md

Original

✉ Awesome Email Marketing List 👩‍💻👨‍💻

A collection of articles, templates, tools, and many more to build and manage emails.

Docs site: website/. Full docs page list: website/docs/pages-index.md (auto-generated). Project history: CHANGELOG.md. LLM-friendly exports: /llms.txt and /llms-full.txt on the published site.

Table of Contents

Best Email Marketing Tools

A curated directory of email marketing tools, grouped for easier navigation. Full docs live in website/docs/tools/.

Explore filters: esp · self-hosted · templates · automation · newsletter · transactional.

Newsletter Platforms

  • BirdSend - Don't waste paying 3-5X more on an expensive email marketing tool
  • Butondown - The easiest way to write/grow/build/launch/share/run/ your newsletter
  • ConvertKit - is the go-to marketing hub for creators that helps you grow and monetize your audience with ease
  • day3 - Newsletters and transactional email for small software teams, billed by emails sent with unlimited subscribers
  • EmailOctopus - Email marketing made easy
  • Feedotter - Automated RSS email, integrations with Marketo, Pardot, Eloqua, and drag-and-drop newsletter curation tools
  • Flodesk - a new email marketing service provider that’s built for creators, by creators
  • Mailerlite - Pricing mailerlite
  • NoCodeLetters - Send your newsletters directly from Notion
  • Revue - Editorial newsletters tool for writers and publishers
  • Sendfox - Start a newsletter without money
  • Substack - Paid newsletters made simple
  • TinyLetter - Email for people with something to say
  • Upscribe - Upscribe Newsletter Creator: Email Capture Sign Up Forms, Marketing & Sequences Tool. No more battling with your email newsletter tool…

Self-Hosted ESPs

  • Interspire - Self-hosted Email Marketing Software
  • Listmonk - is a standalone, self-hosted, newsletter and mailing list manager. It is fast, feature-rich, and packed into a single binary. It uses a PostgreSQL (⩾ v9. 4) database as its data store.
  • Mailster - is an easy to use Email Newsletter Plugin for WordPress
  • Mailtrain - is a self-hosted newsletter app developed in Node. js. It allows you to manage large subscriber lists, generate a new campaign using entry data as message contents, send it to selected subscribers, and track individual click statistics for every link in the message.
  • MailWiz - Self-hosted Email Marketing Software
  • MailySend - is a self-hosted email platform with a Resend-compatible API: transactional sending, audiences and live segments, broadcasts with A/B testing, inbound mailboxes, and deliverability analytics. Runs on Cloudflare Workers in your own account or on a plain Node server, sending through Cloudflare Email Service, Amazon SES, Resend or SMTP.
  • Peopcampaigns - the most powerful email platform that allows you to connect your Amazon SES account and run your email marketing
  • Scribase Mail Studio - is a self-hosted, Resend-compatible email API and dashboard (AGPL fork of useSend): domains, webhooks, broadcasts and inbound, with a one-line SDK switch from Resend.
  • Sendy - is a self hosted email newsletter application that lets you send trackable emails via Amazon Simple Email Service (SES)
  • Xem - Open-source email marketing with newsletters, templates, audience lists, and visual automations; supports custom SMTP and managed sending through Amazon SES.

Email Builders & Templates

  • BEE - Create beautiful emails, fast.
  • Colorlib - is the most popular WordPress theme specific online resource which serves over 1 million pageviews each month
  • Mailbakery - simply beautiful custom email marketing newsletter templates, design and code email templates for marketing campaigns
  • Postcards - Create awesome emails with drag & drop simplicity
  • Stripo - Drag-n-drop and HTML email builder with 1,690+ responsive templates

Deliverability & Testing Tools

  • Canny Pigeons - DMARC monitoring that walks you to p=reject: DNS drift alerts, IP threat intel, and free first domain with hosted DMARC.
  • Mailtrap - is a testing tool and is not designed to deliver emails to real addresses
  • Mailwarm - Don't land in spam anymore
  • Email Campaign Preflight - Offline HTML campaign QA with machine-readable JSON and client-readable Markdown reports.
  • Sendgrid - Email delivery service
  • Sparkpost - is the world’s first and only predictive email intelligence platform
  • Inboxproof - Free, no-signup email deliverability audit: SPF, DKIM, DMARC, TLS and IP reputation in ~30s, with a spam-risk score.
  • Bulk Email Verifier - Clean a list before sending: syntax, MX lookup, disposable/role/typo flags and a 0-100 score, DNS only (no SMTP pings). $0.70 per 1,000 emails.
  • Email Forgery Check - Free, no-signup check of whether anyone can send mail as your domain: reads SPF, DMARC, common DKIM selectors and MX from public DNS in your browser and explains each gap in plain words. MIT, open source. (source)
  • oneclick-check - Free, offline check of one sent message's raw headers for RFC 8058 one-click unsubscribe (Gmail/Yahoo bulk sender rule): https List-Unsubscribe, List-Unsubscribe-Post, and DKIM h= coverage. Stdlib Python, MIT.
  • Email List Cleaner - Bulk list cleaning before a send: syntax, MX, disposable, role and free-provider checks with typo suggestions; no SMTP probing. Pay per use ($0.50 per 1,000 addresses).

Growth & Automation Tools

  • ActiveCampaign - Drive growth with customer experience automation
  • Autopilot - brings the customer data platform, customer journey marketing, and customer journey analytics together to grow your SaaS business
  • Customer.io - Build your dream messaging workflows (send targeted emails, push notifications, and SMS (Indie Hacker))
  • DailyStory - Simple to use email marketing and more
  • Email Marketing Bible - Data-backed email marketing skill for AI agents (Claude Code, Codex and others): automation flows, deliverability triage, copy de-slopping, ESP control via MCP with send-safety gates and 19 industry playbooks.
  • Friendly - The Privacy Friendly Marketing Automation Software
  • Froged - Optimize your Customer Experience with One Powerful Product
  • JaxSuite AI - AI-native cold outreach and CRM platform with built-in warmup, spam testing, and smart sending limits.
  • Jilt - eCommerce email marketing for WooCommerce, Shopify, and EDD Jilt
  • Keap - the all-in-one sales and marketing automation platform designed to help you grow
  • Klinky - A/B testing link shortener: split one campaign link between two destinations and measure which one wins
  • looot - Pay-per-call data API for outbound lists: find and verify work emails and phones, enrich companies and people, and search companies from one key and one prepaid balance. Remote MCP server and CLI included; a failed call costs nothing, no subscription.
  • Omnisend - is an omnichannel marketing automation platform for growth-focused ecommerce businesses
  • Palabra - Automate your product-led growth
  • SalesLabel - White-label outbound email automation for B2B agencies. Multi-channel email + LinkedIn workflows with unlimited sending inboxes and built-in deliverability.
  • UnderSend - Create and send personalized marketing campaing to your users based on their activities and properties. It`s ideal for SAAS

Email Service Providers

  • AWeber - is an email marketing tool that allows you to: create a mailing list and capture data onto it; design newsletters that can be sent to the subscribers on your list; automate your email marketing via use of 'autoresponders' view and analyse statistics related to your email marketing campaigns.
  • BenchMark - is a simple email marketing tool for anyone who needs to send personalized email at scale.
  • Campaign Monitor - is a global technology company that provides an email marketing platform that's easy to use yet extremely powerful
  • Constant Contact - effective email marketing and other online marketing campaigns to meet business goals
  • Getresponse - is an email marketing platform. It enables to create a valuable marketing list of prospects, partners, and clients, so can develop relationships with them and build a responsive and profitable customer base.
  • Mailchimp - Free emailing software
  • Mailjet - Create and send beautiful emails without touching a single line of code
  • MailMeteor - Send personalized mass emails with the best mail merge in Gmail
  • Nitrosend - Create branded campaigns, automated flows, and transactional email from the dashboard or through MCP, CLI, and API
  • Sendinblue - is the only all-in-one digital marketing platform empowering B2B and B2C businesses, ecommerce sellers and agencies to build customer relationships through end to end digital marketing campaigns, transactional messaging, and marketing automation.
  • SendPulse - is a cloud-based marketing solution that allows users to manage email, text messaging and push notifications through a single platform
  • SendX - makes it easy to be a responsible email marketer

Email Marketing For eCommerce

Automation Email Marketing platform

Docs: website/docs/tools/automation-platforms.md. Explore: /explore?tag=automation.

All-in-one automation & CRM

  • ActiveCampaign - customer experience automation combining transactional email, marketing automation, sales automation, and CRM
  • Aritic - full-stack automation for B2B (marketing, CRM, service desk)
  • DailyStory - marketing automation with email, SMS, and loyalty workflows
  • Sendinblue - all-in-one digital marketing with transactional messaging and automation
  • GetResponse - email marketing platform for lists, relationships, and campaigns
  • Zoho Campaigns - email marketing platform for leads and contacts

Ecommerce & product-led

  • Sequenzy - lifecycle and transactional workflows for SaaS/product teams
  • Drip - ecommerce automation and personalized campaigns
  • Automizy - email marketing software focused on improving open rates
  • Sender - keep in touch with customers and grow with less spend
  • MailPoet - email solution for WordPress and WooCommerce

Delivery, outbound & infrastructure-owned

  • Elastic Email - email delivery for transactional sending
  • Woodpecker - outbound email deliverability and sales opportunities
  • Wraps - automations/templates/broadcasts sending through your AWS
  • Overloop CLI - AI-powered outbound engine as a CLI (npm i -g overloop-cli)
  • MisarReach - AI lead finder with email, LinkedIn, WhatsApp and SMS outreach sequences and a built-in CRM

Tools for effective work with emails

Strategy

How Often Should You Send Your Subscription Newsletter? Email Marketing Platform Comparison - independent feature, deliverability and pricing comparison of Mailchimp, Brevo, Klaviyo, ActiveCampaign, Constant Contact and GetResponse

Similar companies

Feedotter

Building an email list

Data Driven Email Marketing

Order is :

Lifecycle of

Docs: website/docs/strategy/lifecycle-emails.md. Explore: /explore?tag=automation.

Getting started & definitions

Guides & best practices

Campaign playbooks & examples

Ecommerce & retail

Personalization and slides

Read and use later

Newsletters lead generation

Docs: website/docs/strategy/lead-generation.md. Explore: /explore?tag=newsletter.

Newsletter-led lead gen

Opt-in & checklists

Broader lead strategies

Blogs

Resources which give answers about importance e-mail in your business

Demand Curve: Tested tactics for growing newsletters

Docs: website/docs/guides/demand-curve.md. Explore: /explore?tag=newsletter.

Demand Curve & conversion tactics

On-demand & partner newsletters

Industry signals & trends

Email templates

Email marketing insights from Vero

Zapier Blog

Drip blog

Automizy Blog

Revue: fears and risks

GDPR

Frontend Development

Resources for building HTML emails — tutorials, templates, and coding references. Docs: website/docs/development/. Explore: /explore?tag=templates.

Articles & Tutorials

HTML Email Templates

Template collections & galleries
Visual builders
  • Unlayer — create beautiful emails easily
  • Postcards — intuitive email builder for teams and individuals

Github Repositories

Canonical open-source repositories for building and running email. Docs: website/docs/development/.

Page jobs: this section = templates / frameworks / infrastructure · Related Repositories = adjacent packages & sites · Cool Projects = showcases.

HTML email templates & boilerplates

Coding tutorials live under Frontend Development → Articles & Tutorials (not duplicated here).

Frameworks & compilers

Infrastructure & APIs

Checkers

GitHub repositories related to email marketing

Adjacent packages and sites (not the core catalog above).

HTML stuff

Cool projects to take a look

Showcase projects (compilers like Inky/Premailer live under Frameworks above).

Miscellaneous

Arthur Tkachenko articles

Open source tools

Administration

DNS DKIM Records

Sending emails via Amazon SES

Testing

Newsletter Metrics

Email Marketing Basics

How To Measure Your Newsletter Performance

All about effective Email Marketing

Email marketing strategy

Email marketing for startups

Startup-focused marketing articles (moved out of Transactional Emails).

Transactional Emails

Concepts, guides, and providers for transactional email. Docs: website/docs/more/.

Concepts & guides

Concepts & definitions

Guides & best practices

Examples & inspiration

Providers & products

Providers & platforms

Roundups & directories

Templates

  • website
  • popup form or subscribtion form(but be careful)
  • spread the word on your social media or create FB ads
  • provide a value to current users
  • make it easier to share your letter, so you can benefit from it. ask your readers to share :)

How to Build an Email List From Scratch: 9 List Building Steps to Follow in 2022 + Infographic

  1. Make your newsletter a valuable product
  • Focus on your target audience
  • Make it useful
  • Engage with your contacts and ask for feedback
  1. Promote your newsletter like a product
  • Social media pages
  • Blog
  • Podcast
  • Online conferences and events
  • Partnerships\Ads-PPC campaigns
  • Use some tools and software
  1. Create lead magnets Examples:
  • Ebook
  • Guide
  • Report
  • Checklist
  • Resource kit
  • Framework
  • Educational materials
  1. Present the benefits or joining your email list
  2. Create a landing page for your newsletter
  3. Add subscription forms to your website and blog
  4. Create a survey for website and blog visitors
  5. Run a webinar for your target audience (Partner up with people in your industry with same target audience)
  6. Create a list building funnel
  • Lead magnet funnel
  • Standard opt-in funnel

List different features that you might take into consideration

  • Email Builder
  • Email Templates
  • Landing Pages
  • Segmentation & Personalization
  • Retargeting Audience
  • Email Analytics
  • Dynamic Content
  • Marketing Calendar
  • Behavioral-based Automation
  • Custom-coded Templates
  • Lifetime Value
  • Surveys
  • Single-step Automation Rules
  • Multi-Step Workflows
  • A/B Testing
  • Multivariate Testing
  • Send Time Optimization
  • Phone Support

A few tips for those who send cold emails. :handshake: Specifically, our best practices to avoid being trapped by spam filters and reach more prospects with your campaigns.

  • Switch to dedicated IP address
  • Set up and regularly monitor DNS settings (SPF, DKIM, DMARC, BIMI: you can do it manually or with record generator tools);
  • Respect sending limits (do not send 1000 emails per day per mailbox if your email service provider recommends 250);
  • Make the ‘from’ line trustful (name, surname, and company name must be real);
  • No caps lock, spam words, or exclamation marks in the subject line;
  • Do not insert links or images with the first cold email (your prospects’ are not supposed to hear from you, any links will be considered suspicious);
  • Check your email copy for spam triggers;
  • Keep email lists clean (regularly validate them and stay away from bounces);
  • Do the warmup properly (increase the limits gradually, interact with recipients with high sender scores).

Reasons to use email newsletters

  1. Your customers want to hear from you.
  2. Email newsletters spark sales.
  3. Newsletters reconnect you to your customers.
  4. Newsletters build your credibility.
  5. It’s a cheap way to test marketing ideas.
  6. It’s a way to get people when they’re on their phones.
  7. You can give your customers things of value and trigger their desire to reciprocate.
  8. You can segment your market as narrowly as you wish.
  9. It’s a warmup pen for your leads.
  10. You can start two-way conversations.

Frequently asked questions

  • What is the most common reason for subscribing to a newsletter?
  • What is the main purpose of a newsletter?
  • How should you start a newsletter?
  • Whats the difference between a blog and newsletter?
  • How do I start a newsletter for free?
  • What does it mean to subscribe to a newsletter?
  • Does subscribing to a newsletter cost money?
  • Why do we subscribe?
  • How do you organize a newsletter?
  • What are 5 elements of an effective newsletter?
  • What a newsletter should contain?
  • How many words should a newsletter be?
  • What is the best format for a newsletter?
  • How do you end a newsletter example?
  • How do you write a killer newsletter?
  • What can I do instead of a newsletter?
  • Does your blog need a newsletter?
  • Is a mailing list the same as a newsletter?

Awesome lists

Additional content

Website

This repository includes a Docusaurus site in website/, with local search and automatic GitHub Pages deploy via GitHub Actions.

cd website
npm install
npm start

Site URL after deploy: https://llazyemail.github.io/awesome-email-marketing/

One-time setup: repository Settings → Pages → Source → GitHub Actions.

Linkedin page of LLazyEmail