The Startup Marketing Checklist

What is this?

The Startup Marketing Checklist is a comprehensive, chronologically ordered list of marketing tactics and ideas that you can try with your startup. The list started as the Side Project Marketing Checklist back in 2017, but I've since updated and renamed it. It is totally free and open source.

Why?

I've been building little software side projects for years, but I've always been terrible at marketing them. I come up with some ideas, forget those ideas, do some random stuff, then lose interest. The goal of this repository is to fix that.

Quickstart

1. Copy the marketing-checklist.md file or fork this repository.

2. Add, remove, or modify the tactics as you see fit based on your project and customers.

3. Get to work! The checklist format allows you to keep up with which things you've tried and which you haven't.

4. Profit? I mean, that's the goal, right?

The checklist and more helpful blog posts are also available on our website.

Contributing

Please open an issue or email [email protected] to suggest changes to this checklist.

License

This project is offered via the MIT License.

Copyright 2021, Portable CTO LLC.

Permission is hereby granted, free of charge, to any person obtaining a copy of this software and associated documentation files (the "Software"), to deal in the Software without restriction, including without limitation the rights to use, copy, modify, merge, publish, distribute, sublicense, and/or sell copies of the Software, and to permit persons to whom the Software is furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE SOFTWARE.